The LinkedIn Video Outreach System: How We Booked 14 Meetings in 7 Days Using Personalized Video at Scale
My name is Henrik and I'm the founder of Vaam.
After years of watching sales teams burn out on cold outreach that nobody responds to, we built something different.
Vaam helps B2B sales teams send personalized video messages at scale — without recording thousands of individual videos.
The goal: Record once, personalize for everyone, and turn cold prospects into warm conversations.
Video Coming Soon
Lead Magnet Walkthrough
Quick overview of what Vaam does and how it works
YouTube video placeholder
Here is the playbook you asked for
The exact steps to book 14 meetings in 7 days using LinkedIn video outreach
Why This System Works (And Text-Only Outreach Doesn't)
Here's the brutal truth about LinkedIn outreach in 2025
Text-only cold outreach
- 1-3% response rate
- Takes 100+ messages to book 1 meeting
- Prospects delete without reading
- You're just another faceless pitch
- Zero trust, zero connection
Personalized video outreach
- 3x higher response rates
- Takes 15-25 messages to book 1 meeting
- Prospects actually watch and remember you
- They feel like they know you before the call
- Trust is built before you ever speak
The difference? The human connection.
When someone sees your face, hears your voice, and notices you've personalized the message for them specifically — something changes. You're no longer a stranger. You're a person they've "met."
Here's what happens psychologically:
Recognition
They see a real human, not a template
Effort signal
A video feels like you invested time in them
Parasocial connection
After watching you, they feel like they know you
Reciprocity
They feel obligated to respond to your effort
The "Warm at Scale" Framework
How we helped one sales team send 500 personalized videos in a week — while only recording 2 videos.
1 Understand Why Video Makes Prospects Warmer
A warm prospect isn't just someone who fits your ICP. It's someone who feels like they already know you.
Cold
They've never heard of you. Your message is noise.
Lukewarm
They've seen your name around. They might open your message.
Warm
They feel like they've met you. They want to respond.
Here's what the research shows:
| Outreach Type | Response Rate | Trust Level | Touches to Meeting |
|---|---|---|---|
| Text-only cold email | 1-2% | Very Low | 100+ |
| Text-only LinkedIn DM | 2-4% | Low | 50+ |
| Generic video | 8-12% | Medium | 20-30 |
| Personalized video | 25-40% | High | 10-15 |
2 Set Up Your Automatic Video System
Here's where most people give up: "I can't record 500 individual videos." You don't have to.
Create your Vaam account
Go to vaam.io and sign up for free trial
Record your videos
Use the built-in teleprompter. 10-15 seconds for greetings, 45-60 seconds for demos
Import your prospects
Upload via CSV from your CRM or import directly from LinkedIn
Let Vaam personalize at scale
Each prospect's LinkedIn profile becomes the video background
Build your multichannel sequence
LinkedIn for warming, email for selling. Vaam suggests context automatically
The result: 500 "personalized" videos from 2 recordings.
Video Coming Soon
How to Use Automatic Video to Book More Meetings
Step-by-step guide to setting up your automatic video system
YouTube video placeholder
The Two Videos You Need to Record
You don't need dozens of videos. You need two.
Video 1: The Greeting Video
10-15 seconds
Purpose: Put a face to your name and make a human connection. No pitch. No ask. Just a genuine hello.
I help companies like yours [one sentence about what you do].
Looking forward to connecting. Cheers!"
When to use: First message after they accept your connection request
Video 2: The Demo Video
45-60 seconds
Purpose: Show them how you can help and offer something valuable. Keep it focused on value — what's in it for them?
I put together a quick walkthrough showing [specific value/solution].
I also have a [guide/resource] that breaks down exactly how [similar companies] are solving [common problem].
Would you like me to send it over?"
When to use: Follow-up message in your sequence, or via email
The Multichannel Outreach Sequence
Here's the exact sequence structure that generated 14 meetings in 7 days
Important: Never include videos in connection requests. LinkedIn displays them as plain links without previews, which looks spammy. Save your video for the first message after they connect.
Connection Request (Text Only)
Keep it simple — no video here.
Hi [Name], I came across your profile and would love to connect.
Never include videos in connection requests — they display as plain links.
First Message — Greeting Video
Once they accept, send your Greeting Video.
Thanks for connecting! Wanted to put a face to the name — here's a quick hello.
Include your greeting video here.
Follow-up — Demo Video
If no response, follow up with your Demo Video.
Hey [Name], following up on my video from earlier. I put together something I think you'll find useful.
Send via LinkedIn or email — email tends to work better for selling.
Value Offer
Offer something valuable and track engagement.
I put together a guide on [topic] that I thought might be helpful. Let me know if you'd like to chat.
When they click your resource, that's an intent signal.
Soft Close
Give them permission to re-engage later.
I've reached out a few times and don't want to be a pest. If [problem you solve] is ever a priority, I'd love to help.
Clear exit gives them permission to re-engage later.
Smart Context Suggestions
Videos get attention. But relevance closes deals.
Automatic Website Scanning
When you import prospects, Vaam automatically scans their company website and suggests context for your messages:
- What the company does
- Recent news or announcements
- Relevant talking points
Tracking Engagement
When you offer valuable resources, Vaam tracks who engages. These are intent signals:
- Who clicked your link?
- Who downloaded your resource?
- Who watched your video?
Prioritize these prospects in your follow-ups.
The 4-Week Implementation Plan
Foundation
- Create your Vaam account
- Connect your LinkedIn profile
- Record your Greeting Video (10-15 seconds)
- Record your Demo Video (45-60 seconds)
- Build your sequence using Vaam's templates
- Import your first 50 prospects
Expected: Sequence live, first connections coming in, greeting videos being sent
Build Momentum
- Monitor notifications for responses
- Reply to anyone who engages
- Track who's clicking your resources
- Add 50 more prospects (100 total)
- Book calls with warm responders
Expected: 100 prospects in sequence, 8-15 conversations started, 2-4 calls booked
Scale
- Keep monitoring and responding
- Prioritize prospects showing intent signals
- Add 50 more prospects (150 total)
Expected: 150 prospects in sequence, 15-25 conversations, 5-8 calls booked
Compound Effect
- Scale to 200 prospects per week
- Your sequence is dialed in
- Connections are compounding
- Your face is familiar to hundreds
Expected: Consistent double-digit meetings per week
Your Next 48 Hours
Go to vaam.io and create your free account
Record your Greeting Video (just say hi — keep it simple)
Record your Demo Video (show your value)
Build your sequence using Vaam's templates
Import your first 50 prospects from LinkedIn or your CRM
Launch your sequence and send your first personalized videos
Keep adding prospects daily and respond to anyone who engages. Following this plan, you should book your first meeting within 7 days.
The Mindset Shift That Changes Everything
Stop thinking about outreach as "sending messages."
Start thinking about it as "introducing yourself at scale."
Every video is a handshake. Every watch is a first impression. Every reply is the start of a relationship.
When you make this shift, you'll never be just another cold email in someone's inbox again.
You'll be the person they feel like they already know.
Ready to turn cold prospects into warm conversations?
We'll help you set up your first campaign